THE INDUSTRY BANDWAGON
August 12, 2011 21:33 Filed in: Hollywood
I was on a forum where I came across a discussion of the new Spider-Man reboot project. They had posted pictures of the new Peter Parker and the new Spider-Man costume. There was a link to the trailer, but I am currently at the office, where the internet is too slow to watch any video. I will try to check it out when I get home. That's not the focus of this post anyway. It's about why they felt the need to do this reboot, and a pattern that we are seeing in Hollywood, despite the fact that this pattern met with repeated failure.
For the sake of simplicity, I'll call this pattern The Twilight Bandwagon. I will grant that the Twilight films were far from the originator of this pattern, but they may be the best known example of it, so I think it a fitting name. Since Twilight was a huge success, it can't really be said to be part of the problem, but more of a great reveal of the lack of creativity currently in Hollywood.
The absolute best example of the industry jumping this bandwagon would be the film Red Riding Hood. This film had Twilight written all over it. It hit all the plot points, filled every cute, young character spot, and even had a huge werewolf. What more could the audience ask for? Well, apparently, the audience wanted something different because the movie failed at the box office.
I would have thought the movie version of I Am Number Four would have been a shoe in for success on the Twilight Bandwagon. I loved the book. It had all the elements, including the characters actually being in high school, which seems to be a necessary part of the equation. Shows like Buffy The Vampire Slayer, Smallville and Teen Wolf show that TV is not exempt either.
Still, I am Number Four failed at the box office.
So now we have a new Spider-Man being put back into high school. I don't expect this one to fail, certainly not on the level of other attempts to cash in on this trend, and I suspect that unlike the first Spider-Man film series, he will never get out of high school this time. The question was asked, in that forum, why couldn't this same story be done with the original cast? Well, the original cast are now too old for the Twilight audience. Movies have been skewing younger for ages now. I read somewhere that even The Expendables sequel will be adding fresh young faces to the team, which seems to go against what that movie was about. I guess they'll be adding tough, ass kicking women to the group now too.
The more I write this post, the more I start to wonder why I even waste my time looking at what Hollywood does. It's always about lowest common denominator. The reason is simple. When you spend that much money on a film, you have no choice but to try and draw the largest possible audience. This is why you won't see a Bogey style mystery in the cinema anytime soon, or an Alfred Hitchcock type film either. I suppose I should focus on the world of animation, but do I even want to get started on where the anime industry has gone?