WHY YOU SHOULD PREPARE TO CREATE YOUR OWN WORK
I was reading a thread in another animation forum, about people working themselves to death with long hours, bad food, and little vacation time, in return for the sometimes extremely nice salaries provided by the industry. This lead me to two topics I want to discuss. This article will cover the first of, said topics. I remember reading in that thread that someone once overheard George Lucas walking through the parking lot, of his own company, and he allegedly said, "You know what the problem with this industry is? Look at this parking lot! Too many BMWs!" We all know that George Lucas has operations in Singapore now.
From the stand point of big business in America, sadly, Lucas is right! That may not be good for the artists working in the field, but that is exactly what big business wants; Lower the costs and increase profits. If Davy Jones, from Pirates of the Caribbean: Dead Man's Chest, could be done in the third world for $10 per day, that's where they will go. I hate to say it, but I believe that day is coming.
With the advent of a global market, the idea that you cannot get high quality for extremely low prices has gone out the window! I once did a whole commercial, through one of those freelance sites, with graphics, voiceover and music, for something like $500. I was living in the Philippines at the time, so that money went a long way. The expectation that these are "low rung" or bottom of the barrel clients, who will get pitiful visual quality for their money, is outmoded. They can and will find someone who can do amazing work for that price.
I would say that the only exception to this rule is the highest tier (think ILM or WETA) VFX in Hollywood feature films like Transformers: Dark of the Moon or Rise of the Planet of the Apes. Everything else you see, on TV, games, commercials, print etc. can be and, in many cases, probably already is being done in Bulgaria, China, Korea, India and so on.
Even the big feature work won't be too far behind. Leading U.S. artists are being paid salaries amounting to several thousand per month (if not week) to train the up and comers in these emerging markets. It won't be long before they can tackle even the most difficult movie VFX for 1/10th the price. Take a look at the credits of your favorite blockbuster this summer. Chances are you already see a large number of Indian or Thai names in the credits. I am told that these small overseas outfits are limited to match moving, wire removal and other menial work for the time being, but how long will that last?
George Lucas doesn't want pay the artists, who make his films a reality, a salary that allows them to buy a BMW, and he shouldn't have to! Let's not think ill of him for holding this notion. If there was one guy who could do his film for him, and deliver it for $500, shouldn't he, if he be a sane man, go to that guy? Of course he should, and for this reason, the industry is going to change, and it is going to change in a huge way very soon. Luckily you needn't worry about any of this. There is one person who can do your film for you, and deliver it at the lowest possible price. That person is you!
Paul Fierlinger, the independent animated film director behind the movie My Dog Tulip, tells his students, at the university where he teaches, that the days of graduating and going into one of the large studios as an animator are coming to an end. The students need to prepare to create their own work. He should know. He's been doing it for 50 years! Only by creating your own work will you be able to open far more doors to far more opportunities than is possible as an employee anywhere in this global market today. Did you get into animation to compete with an artist willing to work for pennies in Bangladesh? I am guessing you got into it because you had a dream, a vision of something you wanted to create. It's time to start nurturing that dream. It's time to start creating.
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