MEAN GREEN

How do we Turn Our Indie Animation into Cold, Hard Cash?
Part I

So then is all well in TV land? Apparently things are going well for many studios and independent producers at MIPCOM, but there's a lot of money involved in getting to that point. Those doing good business are selling animated series that have been tried and proven in their local markets and only now are they able to sell them worldwide. So where does that leave the small guys starting off?

"It 's definitely a crowded market for indie producers. Having a show picked up in the North American market has become very challenging." Says David Michel of Paris based Marathon Entertainment. Anyone following MIPCOM will notice that while many properties seem to be going over well, and some of them really look good, most are, for the most part, "trendy". People trying to created animated properties that are outside the box are being told over and over to consider direct-to-video.

As I wrote before, that isn't the only option. Now we have to seriously look at mobile devices, video on demand and the internet as much greater possibilities than even they were five years ago when I started trying to make heads or tails of this business called animation. I am sure we all love the art of animation, but none of us wants to create and let out our dreams for free, right? Or do we?

As I continue in this little series of articles I want to start with the past, talk about exactly what I did and how well that worked and consider how things might be different today. Then I want to seriously look at all the possible models today and come up with a real answer to how we turn our indie animation properties into cold, hard cash.

More on that in the next post...

Comments?