
According to Animation Magazine, a future in 2D may just be the case, but not all agree. The word came down from Disney's annual shareholders meeting where some very interesting events transpired.
Roy E. Disney, who was ousted during the Eisner regime was reintroduced as a member of the board. New Disney creative head John Lasseter saying, "All I ever wanted to do was be an animator. All I ever wanted to do was work for Disney,” spoke about his career, which began as a ride operator at Disneyland, has come full circle.
Naturally, in a room full of Disney shareholders, the question of 2D was bound to come up. It was asked whether or not 2D would be employed for their upcoming
Rapunzel: Unbraided, which is being directed by traditonal animation master Glen Keane.
According to Iger, the film will be made with a revolutionary process, which Kean helped develop, that will allow the animators to draw by hand and have their drawings translated to computer models. Iger also prattled off the cliché line about technology taking a back seat to good storytelling, but drew a round of applause by adding, “If we find that we have great characters and stories and believable worlds, and that it can be depicted in 2D animation, that’s also fine with us. It's an art from that's eternal in many respects and shouldn't be ignored.”
But what about where the industry is headed? Are any of these plans going to change the downturn that is inevitable? Even with Madagascar, one of the best selling home video titles of 2005, and the award winning Wallace and Gromit: The Curse of the Were-Rabbit, Dreamworks Animation is reporting fourth quarter income that is only a third of what it earned the same quarter last year. Yearly income was even worse.
I know many would be quick to jump in and blame piracy for this downturn but what is the real issue? Maybe a look at what the industry is actually doing could shed some light on this. Perhaps some internal workings give us a clue.
Movies go into production and fall apart all the time. This was certainly the case for Dreamworks in the past as they wrote off the abandoned productions
Tortoise and the Hare and
Tusker. The films were actually written off as far as the books are concerned in 2003, but since DreamWorks Animation will supposedly abandon the rights to both projects this year, they receive the tax benefit for the previous quarter. The result? A net income increase of approximately $28 million.
Then there is the new exclusive distribution deal with Paramount Pictures. Because of this, Dreamworks Animation will have to take on many functions previously handled by Dreamworks Studios. This means an increase in operation costs. They will have to compensate new members of their senior management team. This could increase the company's expenses by as much as 15% above the $76.5 million reported for last year.

The thing to note here is not the actions, it's the figures!
The industry is bloated plain and simple. Movies like
Wonderful Days, which was huge, are made entirely on the amount of money Dreamworks will use to pay this new senior mangement team. A team that will probably give us less creativity and more talking animal sequels.
Two or three movies could have been made for the money thrown away and now written off for tax purposes on productions that went nowhere. The industry spends too much. Everything costs too much. Don't get me wrong, I work in this industry and I am not saying I want to get paid less, but there has to be smarter ways to do things, smaller teams, maybe even less interference from suits who couldn't draw a stick figure with a gun to their head. Change is needed on a grand scale. I can tell you this, that change is coming whether Disney or Dreamworks is prepared or not.