
According to VARIETY, Development Bank of Japan and New Bank Tokyo are underwriting a new scheme for animation content development, backed by the Tokyo city government. Development Bank of Japan intends to supply $460,000 and New Bank Tokyo $640,000 for the initiative.
In July of last year, the Tokyo city government announced an official policy of supporting the local animation industry through financial and other measures.
Nearly 80% of all Japanese animation companies, including majors Toei Animation, famous for
Dragonball and
One Piece, and the academy award winning Studio Ghibli, are headquartered in Tokyo, and the industry has become an important revenue generator for the city.
To implement this policy, the government joined with Tokyo-based production house Think to launch Anime Innovation Tokyo, AIT, with the government investing $920,000 in startup funds. Total capital has since increased to $2.7 million.
AIT is raising investment funds from corporations and financial institutions with an interest in animation content, including DBJ and NBT. At the same time, it is soliciting proposals for original animated projects from both
young animators and small to medium-sized production houses. After selecting the most promising of the projects, AIT will launch limited partnerships to make 30-minute pilots, using mainly its own funds, together with contributions from the projects' creators.
AIT is accepting project proposals until June 30. It will produce 15-20 pilots over the next four years for presentation to potential backers both in Japan and abroad. Production budgets will average $156,000 for each pilot episode. The limited partnerships will distribute revenues from sales of rights and DVDs to their backers.
"We will work closely with the creators on each project -- we're very hands-on," Think CEO Yuji Mori said at a symposium sponsored by the Tokyo International Anime Fair. The basic idea, he added, is to make pilots "with the potential to become something far bigger," be it a TV series or feature film.
Now how's
that for supporting the little guy?! Here in America the indie is left out in the cold and doors are closing by the minute. I was just talking with someone in the industry yesterday about how the sheer marketing costs of a project presents a heavy barrier to major studios picking up a small project in which they do not have a major financial stake (meaning they take it from you completely), making it more difficult for the indie, even if their project is great, to get in the door. This initiative from AIT is exactly what the American animation worlds needs.