Is theatrical really the way to go? One must admit that Phil Nibbelink did an amazing job of self financing and getting any level of distribution for a movie the studios were not interested in. This same task faces anyone who wants to have total creative control over their work and no interest in doing yet another talking animal film. After all, the studios will only jump into the "trend of the month" type of movie.

Nibbelink wanted to do 2D. The studios say 2D is dead. Well naturally, self financing his film meant that Nibbelink could do whatever he wanted, and that he did. Anything outside of the narrow window of what studios can see as profitable is only going to see the light of day as an indie project. The real question is how do you go about it? What if you are
very far outside that window, like doing mature subject matter or serious animated drama?
We all know that the current technology, the falling cost of animation production and outsourcing in Asia has made many independent projects possible, taking great animated content out of the exclusive domain of Dreamworks and Disney. Still, most seeking entry into this market, for all their talk of creative control, are eyeing that major theatrical distribution and thus creating more of the same thing the studios believe could sell. Talking animals and comedies. One company, Sandman Studios, according to AWN, is even going about it in a way that I personally could never trust.
Sandman's goal for most of its projects is to raise $1 million or so privately for development of a five-minute animated short, and then use that to pitch the project to investors or possibly studios. Most of its films are expected to have budgets in the range of $20 million to $25 million.I've been through this process,
twice, at two different studios. It doesn't work! There may be some potential with private investors but with studios they are merely dreaming or asking to get their asses handed to them and end up with next to nothing in the end. With planned budgets so low, the studios may not even take them seriously. Just like I thought when I was at Rainbow Studios, if you can raise the $1 million in private investment,
do something with that!Theatrical distribution is part of an old closed system. In fact, it's like the Holy Grail. We all know what happens to those who chase after it. Few ever find it. Many have never returned. The most important thing about Phil Nibbelink's quick theatrical stint is that it enables him to contend for the animated Oscar, but I believe his real audience will be found on DVD. The indie needs a different way. If you can muster what it takes to privately make the film and keep control, then seriously consider finding an independent path the getting it to an audience as well.
Final Fantasy VII: Advent Children is a great example of a privately financed film and what can be achieved in the DVD market. It's marketing, while we must take to account its connection to a huge game franchise, was almost entirely internet and trade show based, and yet to one of the top selling animated DVD titles of all time in Japan.
Of course, none of us have the money Square has to throw at a production, but that doesn't mean there isn't a lot we can learn from them in terms of finding the way for our products to get made and find an audience. Square built on something. It was their brand. Something they had developed while almost going out of business years ago. That
brand is an important part of the equation. Do you have a brand to capitalize on?