DVD or DOWNLOAD?
With Apple TV sales allegedly "...through the roof, far beyond what Apple had planned.", according to applerecon.com, and massive lines at stores to get the iphone, both of which play widescreen video, including those from Youtube, people are getting attached to instant, or at least close to it, satisfaction of video downloads. Just two short years ago opponents of video downloads said it would never happen, with downloads taking too long, the lack of broadband penetration and an expected lack of ease. However, just like many music services proved in the years before, creating a multi-billion dollar "pay-per-download" music industry, which trounced all subscribtion and advertising based methods, now new services are repeating the same success with video.

iTunes boasts many full TV shows and a few movies in their online catalog. Already companies like Funimation and Mediaworks are releasing anime like Basilisk and Gunslinger Girl to iTunes. Now, of course, these major media outlets are only catering to the major studios, making rules about the size of content libraries to effectively keep indies from entering, but the technology itself has the potential to level the playing field.
Think about it. These services make their play based entirely on volume, and as such they serve mass market content. The niche market content is just not there. But they have proven the model. They have shown people will go for it. The key is to realize that if people can find it, they will also go to wherever is necessary to get the niche market content they desire to see, especially if this content can still be made to easily work with the tools and gadgets they already have.
If you can make your content work on the iPhone, easy to get on Apple TV, or work on the iPod, PSP or other popular device, and if you can bring the people to it, then why not simply sell it yourself, leaving behind these services that will take more than 50% of your profit for something pretty much anyone can do on the net. Now some will say, "Yeah but, being on iTunes or some big service has advantages. They have a name." The truth is, it doesn't matter where you are on the internet if no one knows you are there. There are thousands of items on iTunes, Custom Flix, Amazon, Lulu and everywhere else that no one knows or cares about. Your job then is to bring people to your content and if that is the case, why not bring them toyour site and let them download it directly for a very low price?

As a viewer today, which do you prefer? Do you like the DVD, going to stores and buying, ordering and waiting for it to be shipped? Or do you use iTunes, tools like bittorrent and download video content to view when you want? What about "On Demand" cable viewing of movies, Pay Per View, and similar services? On the flip side, as a creator, which would you prefer to sell? Digital downloads have absolutely no overhead, no manufacturing cost, nothing to ship. Or you can make a DVD, which can be manufactured through a replication house, forcing you to order in bulk and then deal with shipping yourself, or you can use a service like Custom Flix and Amazon, which take a large chuck of the profits for their trouble.
Personally, I like my DVD library. I like being able to play a DVD apart from my computer too, for example, while I am working. But lately, I am at the point where, when I think of something I want to see, I want to click a button and download it, and see it. These days, when I find out about a book, I hope it's available as an ebook. When I find a song I like, I hope it's on iTunes, MySpace or the MP3 is easy to come by. And with high speed internet, I more and more want to be able to just download a movie and view it too.

























